{"pageProps":{"page":{"blockQuote":null,"titleTextBlock1":null,"pageBlocks":[{"displayServices":["Creative Direction","Branding","Graphic Design","Illustration","Packaging","Art Direction","Ads","Copywriting","Digital Product"],"services":[{"_updatedAt":"2022-12-02T20:37:29Z","_createdAt":"2022-09-25T18:00:59Z","_rev":"BrbvUgjN2sgPwgu7g38Mxw","_type":"service","description":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"A creative director is someone who draws upon their experience to help create the highest quality, most interesting work possible for clients and teams. They are a visionary, a source of inspiration, also having the ability to coordinate and facilitate the execution of creative work within many different disciplines, lending cohesiveness, quality and flare to the overall project. Creative Direction is a service that allows the client to rest assured that all creative functions are managed and overseen with a steady hand, and delivered with integrity.","_key":"2d637c251e4f0"}],"_type":"block","style":"normal","_key":"fbcea2fa59cf"}],"_id":"4f4bb02b-ff22-4dc4-82e0-4b200ce5311d","title":"Creative Direction"},{"_id":"b2db9916-b245-4372-82f6-afdc287daee9","title":"Branding","_updatedAt":"2022-12-02T20:36:43Z","_createdAt":"2022-03-03T20:13:38Z","_rev":"QtJOg3N5kLKrPpi9VwcNUg","_type":"service","description":[{"style":"normal","_key":"d1862faf7571","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Branding is a craft. It’s a divining of layers of things that need to be made real; a voice, a sound that needs to take shape into something tactile, visual, definable. Branding is about making decisions and drawing lines in the sand. We live in a world where signals need to be clear and strong to not be drowned out. We need to be absolute in our communication. We need to dig deep to create something fresh and authentic. Our approach to branding focuses on creating strategic, modern, and usable design systems that meet the needs of a small or large company, giving them the tools for success.","_key":"22367047111d0"}],"_type":"block"}]},{"_createdAt":"2022-09-20T15:24:06Z","_rev":"QtJOg3N5kLKrPpi9VwcUYL","_type":"service","description":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Graphic Design speaks to the bread-and-butter work of visual executions for commercial applications. Using the basic principles of hierarchy, scale, color, balance, etc. we are able to make work that people want to look at, work that makes an impression. Graphic Design employs timeless rules, as well as new tools, techniques, trends and effects. Our ever-changing landscape requires the use of a skilled and creative designer to ensure consistency and quality. Graphic Design is the foundational skill that supports all visual work.","_key":"361513f4fb590"}],"_type":"block","style":"normal","_key":"de134ed14413"}],"_id":"96d7915b-c2f5-4144-80e9-2caaeea7d137","title":"Graphic Design","_updatedAt":"2022-12-02T20:37:14Z"},{"_createdAt":"2022-09-25T18:03:29Z","_rev":"QtJOg3N5kLKrPpi9VwcYdD","_type":"service","description":[{"style":"normal","_key":"b0c58f527f6b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"We offer a range of illustration commissions including line drawings, iconography, full-color illustrations, editorial illustrations, mascots, etc. For more specialized illustrations we offer art-direction + coordination with professional illustrators that can produce more custom art including 3D, motion graphics, and more.","_key":"7b994996eaee0"}],"_type":"block"}],"_id":"aac12d85-1633-46b9-9b19-14896edc78be","title":"Illustration","_updatedAt":"2022-12-02T20:37:37Z"},{"_type":"service","description":[{"style":"normal","_key":"df3a0e1db68e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Packaging is the physical expression of your brand that customers get to experience in person. Great packaging makes a permanent impression, and fosters loyalty. In a world where everything feels so internet-based, offering customers a tactile experience is truly special, and should be considered. We offer a range of packaging design services, from simple designs and standard materials, to more in-depth custom options.","_key":"6d1ebc95b4070"}],"_type":"block"}],"_id":"dee250f5-dd32-4522-b052-4fb3b7027c50","title":"Packaging","_updatedAt":"2022-12-02T20:37:22Z","_createdAt":"2022-09-20T15:40:05Z","_rev":"QtJOg3N5kLKrPpi9VwcW7b"},{"title":"Art Direction","_updatedAt":"2022-12-02T20:36:56Z","_createdAt":"2022-08-31T19:28:33Z","_rev":"2vixUvkWvts6ENOLa52ISo","_type":"service","description":[{"_key":"070d6075e0da","markDefs":[],"children":[{"_type":"span","marks":[],"text":"What is art direction anyway? Maybe no one really knows. For us, art direction is a counterpart to branding, offering a more in-depth point-of-view when it comes to the “artwork” created for a brand. This can be anything that is created specifically for a brand that needs to fit into a specific look and feel that suits the project. Examples are a product photoshoot, 3D illustrations, lifestyle photography, and more. For AD, the devil (and the magic) is in the details. AD insures cohesive quality and brand consistency, creating an overall feeling of polish.","_key":"dbca6915fe2f0"}],"_type":"block","style":"normal"}],"_id":"ddef1c22-3f59-48c5-b65e-3c35599bf75a"},{"description":[{"children":[{"text":"Ads are increasingly important for brands, they also are taking many different forms including sponsored content, influencer placements, activations, pop-ups, out-of-home ads, and more. Traditional ads are being displaced by more creative forms of targeting customers including creative brand storytelling that resonates with audiences, press, and social media. We offer all ranges of creative services for ads whether you’re looking for traditional display ads, or something a bit more out of the box.","_key":"3823004ab5b10","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"5fa598439e0b","markDefs":[]}],"_id":"93baa35a-d353-42b3-a517-237d8f391070","title":"Ads","_updatedAt":"2022-12-02T20:37:02Z","_createdAt":"2022-08-31T19:28:51Z","_rev":"QtJOg3N5kLKrPpi9VwcRMa","_type":"service"},{"_updatedAt":"2022-12-02T20:37:46Z","_createdAt":"2022-09-25T18:04:04Z","_rev":"2vixUvkWvts6ENOLa52LrX","_type":"service","description":[{"_type":"block","style":"normal","_key":"c6ee0d33e681","markDefs":[],"children":[{"_key":"7325d13937f20","_type":"span","marks":[],"text":"Copywriting is the life-blood of design. Creative writing that tells the story of the product or company is essential to good creative work. Ranging from functional copy to creative headlines and marketing copy, we offer a custom package for copy according to the needs of the project."}]}],"_id":"f9bc3aab-7910-4d41-9949-42d0f4f834ec","title":"Copywriting"},{"title":"Digital Product","_updatedAt":"2022-12-02T20:36:50Z","image":{"_type":"inlineImage","alt":"Offering 2 Alt Text"},"_createdAt":"2022-03-03T20:13:47Z","_rev":"BrbvUgjN2sgPwgu7g38HPE","_type":"service","description":[{"_key":"fd4dc30ade61","markDefs":[],"children":[{"marks":[],"text":"Whether you’re building an ecommerce site, an iOS app, marketing site, or medical portal, your digital product is vital. There are so many things to consider: overall design, interaction, UX, interaction, programming, etc., and you need a design that is both creative and usable. Our approach to digital work is to create the finest, most beautiful design systems that feel modern, easy to use, and perform well for businesses. We offer custom proposals for digital products according to the time and effort required.","_key":"6d1096fdf1f70","_type":"span"}],"_type":"block","style":"normal"}],"_id":"f861773f-dd3f-4c32-abd9-cbab2ea20e1a"}],"_key":"521b6f1fbd92","servicesTitle":"Scope of Work","_type":"listTextBlock"},{"_type":"inlineImage","alt":"Novos Alt","caption":"Novos Caption","_key":"2e7aebf33eda","asset":{"_ref":"image-fa416aad47993b3b02d7297fa9bccb14b5577d2f-4000x2666-png","_type":"reference"}},{"_type":"titleTextBlock","text":[{"markDefs":[],"children":[{"marks":[],"text":"The typical association with anti-aging, longevity, or whatever your preferred phrase may be is, well, pretty bleak. Most people don't have much confidence in the claims made by brands, and usually for good reason. As long as we've been around it seems there's been someone to prey upon our collective desire for youth. Novos, however takes a completely different approach that leverages actual science and research to create products that reflect the most sophisticated approach to date. It was clear the new brand for Novos needed to look and feel like a science company. Understated, minimal, and elegant, we created a visual system that expressed the ambition of their team. ","_key":"a624d4737cfd0","_type":"span"}],"_type":"block","style":"normal","_key":"4f9c01eceb5e"}],"_key":"3c59ea1694ee","title":"The science of longevity"},{"images":[{"_type":"inlineImage","alt":"alt","caption":"caption","_key":"d52e1441703a","asset":{"_ref":"image-20c3df1c879653216f03f3b30b42bb95b8bb0a82-2000x2400-png","_type":"reference"}},{"asset":{"_type":"reference","_ref":"image-1cd1f1106fed37eec610a049082321feb433ec5a-2000x2400-png"},"_type":"inlineImage","alt":"alt","caption":"caption","_key":"317021902bd3"}],"_type":"inlineImageGroup","_key":"b851f226b346"},{"alt":"alt","caption":"caption","_key":"2e3250b7d96b","asset":{"_type":"reference","_ref":"image-7ed04362696b5504f3cd1ef8e9a57f0ae0a236fd-4000x2666-png"},"_type":"inlineImage"},{"_type":"inlineImage","alt":"out of home postings for novos","_key":"f0a85ef244ca","asset":{"_ref":"image-024b3ac0c451dd67caf058e3045ccc68003bbe71-2000x1300-png","_type":"reference"}},{"_key":"efe7dc8b9067","asset":{"_ref":"image-2ae62db77f5fd66e9a74f0c04cd74b275b7e3b44-2000x1333-png","_type":"reference"},"_type":"inlineImage","alt":"novos box"},{"asset":{"_ref":"image-5d7448fc0c719c42005089933cc658e37597ac3f-4000x2666-png","_type":"reference"},"_type":"inlineImage","alt":"alt","caption":"caption","_key":"9ffff7c6b07b"},{"caption":"caption","_key":"b8040f31727c","asset":{"_type":"reference","_ref":"image-2b00af6efc0de4c1be3fa036a2d9bdfb4942b7ca-4000x2666-png"},"_type":"inlineImage","alt":"alt"},{"_type":"inlineImage","alt":"alt","caption":"caption","_key":"e5ea8cd3d013","asset":{"_ref":"image-68677259fb30f39fb8170951ee7ad9e29b1a8f09-4000x2666-png","_type":"reference"}},{"caption":"caption","_key":"a07f92a55903","asset":{"_ref":"image-eaf83a9946460933add6ce6442eb38de66752323-4000x2666-png","_type":"reference"},"_type":"inlineImage","alt":"alt"},{"_key":"cfd74f0db4b2","asset":{"_ref":"image-3b68f701e296e9daa9d721332c6154ffc23bcba9-4000x2666-png","_type":"reference"},"_type":"inlineImage","alt":"alt","caption":"caption"},{"_type":"inlineImageGroup","_key":"42af803a3a98","images":[{"alt":"alt","caption":"caption","_key":"eb40b0502a8f","asset":{"_ref":"image-a59a593d7cd10a40a0441592bc00c0fc6ba39027-2000x2400-png","_type":"reference"},"_type":"inlineImage"},{"alt":"alt","caption":"caption","_key":"5a38830f0991","asset":{"_type":"reference","_ref":"image-c309e79d8d1633283840755d56c1097efd476a73-2000x2400-png"},"_type":"inlineImage"}]}],"seo":null,"_id":"f388a1e4-c1ba-4311-9424-f933107da782","title":"Novos","client":{"_createdAt":"2022-09-16T21:04:52Z","name":"Novos","_updatedAt":"2022-09-16T21:08:58Z","url":"https://novoslabs.com/","text":[{"markDefs":[],"children":[{"marks":[],"text":"Vivamus consectetuer hendrerit lacus. Phasellus nec sem in justo pellentesque facilisis. Duis vel nibh at velit scelerisque suscipit.","_key":"06ae9db21575","_type":"span"}],"_type":"block","style":"normal","_key":"08455c814f76"},{"_key":"0ffdcf4b1849","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Aenean ut eros et nisl sagittis vestibulum. Ut tincidunt tincidunt erat.","_key":"724b7f6175d5"}],"_type":"block","style":"normal"}],"urlTitle":"novoslabs.com","_rev":"8O1cXBUrH8c3nmFmuujrqT","_type":"client","_id":"0e19671f-d269-4138-af32-c794d3619383"},"featuredImage":{"caption":"Novos Caption","asset":{"sha1hash":"f300fc97285c766f80a22b4b678afe39d0e7809a","path":"images/jfx79bkk/production/f300fc97285c766f80a22b4b678afe39d0e7809a-4000x2666.png","_updatedAt":"2023-05-22T21:29:05Z","metadata":{"lqip":"data:image/png;base64,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","dimensions":{"_type":"sanity.imageDimensions","width":4000,"aspectRatio":1.5003750937734435,"height":2666},"isOpaque":true,"blurHash":"VGR{x%%M_4Rj%M-=f6RjkCa}_NWCITt6RjoeR*xuoeRj","_type":"sanity.imageMetadata","palette":{"_type":"sanity.imagePalette","darkMuted":{"background":"#744c3c","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0},"muted":{"foreground":"#fff","title":"#fff","population":0.79,"background":"#997d5f","_type":"sanity.imagePaletteSwatch"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#000","population":0.14,"background":"#f9f0dc"},"darkVibrant":{"population":0,"background":"#715413","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"lightMuted":{"population":0.42,"background":"#cbb79c","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff"},"vibrant":{"foreground":"#000","title":"#fff","population":0,"background":"#d9a125","_type":"sanity.imagePaletteSwatch"},"dominant":{"population":0.79,"background":"#997d5f","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"}},"hasAlpha":true},"_rev":"HlYUfgLvnxhSVUqkyR4tuE","_type":"sanity.imageAsset","url":"https://cdn.sanity.io/images/jfx79bkk/production/f300fc97285c766f80a22b4b678afe39d0e7809a-4000x2666.png","size":2234639,"assetId":"f300fc97285c766f80a22b4b678afe39d0e7809a","extension":"png","uploadId":"rXoe5uktroUi9RTzjxql9qVd7uuQ0e2G","mimeType":"image/png","_createdAt":"2023-05-22T21:29:05Z","originalFilename":"novos web thumb.png","_id":"image-f300fc97285c766f80a22b4b678afe39d0e7809a-4000x2666-png"},"alt":"Novos Alt"},"slug":{"current":"novos","_type":"slug"},"titleTextBlock2":null,"imagegroup":null,"image":null},"previousPage":{"title":"Hyperice","_updatedAt":"2022-10-24T13:45:37Z","featuredImage":{"_type":"inlineImage","alt":"Hyperice Alt","caption":"Hyperice Caption","asset":{"_ref":"image-1dacd13ffd4d88a2f6b7d67011341e54ffd8062a-3000x3000-png","_type":"reference"}},"_createdAt":"2022-04-07T14:32:58Z","_rev":"F2ove6OX9cLoijogBp3HXD","_id":"e54252a8-93b4-44b3-be17-010d0ca1c180","pageBlocks":[{"services":[{"_key":"6e9e090fd283","_ref":"4f4bb02b-ff22-4dc4-82e0-4b200ce5311d","_type":"reference"},{"_ref":"96d7915b-c2f5-4144-80e9-2caaeea7d137","_type":"reference","_key":"d32e2eede652"},{"_ref":"f861773f-dd3f-4c32-abd9-cbab2ea20e1a","_type":"reference","_key":"e81e7e7ac904"},{"_ref":"ddef1c22-3f59-48c5-b65e-3c35599bf75a","_type":"reference","_key":"e4f9d608213f"}],"_key":"44e407d07882","servicesTitle":"Scope of Work","_type":"listTextBlock","displayServices":["Creative Direction","Graphic Design","Digital Product","Art Direction"]},{"alt":"hyperice homepage scroll on a laptop","_key":"bc7e7f4c9210","asset":{"_ref":"image-9bba384dc59a899b7f6152832d23efee87e573c9-1200x912-gif","_type":"reference"},"_type":"inlineImage"},{"_type":"titleTextBlock","text":[{"_key":"e6ed2fcb3791","markDefs":[],"children":[{"text":"Working alongside a talented design team from R/GA, we led the digital design of Hyperice in the context of their new ecommerce site experience. Inspired by a timeless Swiss motif, we wanted to position Hyperice as a company that offers innovative and cutting edge physical therapy devices for the prosumer market. Additionally, we wanted to provide a few layers of warmth and humanity, giving the brand a relatable and aspirational feel. The overall effect of the visual system gives the brand a beautiful canvas to tell the story of their products. ","_key":"8e0b5d19dd060","_type":"span","marks":[]}],"_type":"block","style":"normal"}],"_key":"1c55bcc4cae0","title":"Recovery for all"},{"caption":"caption","_key":"4f1bf9b10a49","asset":{"_ref":"image-40060e7417e71edf54f68df3f8830e0135047b0b-4000x2666-png","_type":"reference"},"_type":"inlineImage","alt":"alt"},{"caption":"caption","_key":"e313a57502e0","asset":{"_ref":"image-b005038e24b46905ab33225eb17ef506ad792662-4000x2666-png","_type":"reference"},"_type":"inlineImage","alt":"alt"},{"_type":"inlineImage","alt":"subway ooo ad","_key":"2056aa81bed7","asset":{"_type":"reference","_ref":"image-f05fa612c1414a6e78aff15ae88814303f415f4f-1500x996-gif"}},{"alt":"hyperice outdoor ad","_key":"8fa7ef994838","asset":{"_type":"reference","_ref":"image-04a57fefa2f95b2d8aaad46d0830aa03c6f08ea3-1400x930-gif"},"_type":"inlineImage"},{"caption":"caption","_key":"d85ca8213a60","asset":{"_type":"reference","_ref":"image-dcd7639586f3e0090008eefdc65a16e9586ab829-4000x2666-png"},"_type":"inlineImage","alt":"alt"}],"_type":"caseStudy","client":[{"_key":"f0ec55e62f82","_ref":"c6455c7d-5ca0-445b-a69a-40789d74c75e","_type":"reference"}],"slug":{"current":"hyperice","_type":"slug"}},"nextPage":{"client":[{"_key":"0f3f9894c4b3","_ref":"d6b6525a-128d-4850-8b15-8ad03d5c5658","_type":"reference"}],"featuredImage":{"alt":"alt","caption":"caption","asset":{"_ref":"image-d1aa56bb33731ddb98011516b04040ff2d71bf3a-2000x2000-png","_type":"reference"},"_type":"inlineImage"},"pageBlocks":[{"_type":"listTextBlock","displayServices":["Creative Direction","Graphic Design","Digital Product"],"services":[{"_ref":"4f4bb02b-ff22-4dc4-82e0-4b200ce5311d","_type":"reference","_key":"905be93132d8"},{"_key":"4bdd0e005345","_ref":"96d7915b-c2f5-4144-80e9-2caaeea7d137","_type":"reference"},{"_ref":"f861773f-dd3f-4c32-abd9-cbab2ea20e1a","_type":"reference","_key":"f28cae485d80"}],"_key":"075e04e20b69","servicesTitle":"Scope of Work"},{"_type":"inlineImage","alt":"alt","caption":"caption","_key":"4900ccf99433","asset":{"_ref":"image-8e67c43c9e006828d9e7123294b9840bba176dc5-4000x2666-png","_type":"reference"}},{"text":[{"_type":"block","style":"normal","_key":"fbed63a9a1f6","markDefs":[],"children":[{"_type":"span","marks":[],"text":"What if you could discover more about your body than ever before possible? Your chances of being caught off-guard by a life-altering illness plummeting? Ezra is on a mission to change the way we manage our health, giving never-before-seen visibility that gives you control. \"We found cancer’s greatest weakness—early detection.\" Ezra is making early diagnostic MRI scans accessible, available, and affordable. Following a rebrand by the agency Red Antler, I worked with Ezra to further flesh out and refine moments of design and interaction within the online experience including UI, charts, data visualizations and dashboards.","_key":"0880d2a31d3f"}]}],"_key":"3cd9d9998b60","title":"Making the invisible, visible","_type":"titleTextBlock"},{"_key":"95366a0884c1","asset":{"_ref":"image-4b90cb033cb5e3fc7f0e481ffb6968457cc3c10d-4000x2666-png","_type":"reference"},"_type":"inlineImage","alt":"alt","caption":"caption"},{"caption":"caption","_key":"a6473bba1afa","asset":{"_ref":"image-c262ba6740713bbcc25e301adfbb678acc3e867c-4000x2666-png","_type":"reference"},"_type":"inlineImage","alt":"alt"},{"caption":"caption","_key":"56e3a6ba0e5c","asset":{"_ref":"image-82f347e9e85260a95cc3374c3c2efd600ed5d600-4000x2666-png","_type":"reference"},"_type":"inlineImage","alt":"alt"},{"alt":"alt","caption":"caption","_key":"57e41901b423","asset":{"_ref":"image-31602c970c624347781b7892674a9bdecc9f1cfb-4000x2666-png","_type":"reference"},"_type":"inlineImage"},{"caption":"caption","_key":"926740e70dce","asset":{"_ref":"image-bba7491bd9d1dfbccd1d9513d9f5953a018c442f-4000x2666-png","_type":"reference"},"_type":"inlineImage","alt":"alt"}],"_createdAt":"2022-09-23T20:24:08Z","title":"Ezra","_updatedAt":"2022-10-24T13:48:29Z","slug":{"current":"ezra","_type":"slug"},"_rev":"F2ove6OX9cLoijogBp4ful","_type":"caseStudy","_id":"0218a629-48c4-4d58-bfb8-c7605c6efeda"},"data":{"footer":{"text":"Copyright 2022 Dance Instructor, LLC","items":[{"url":"https://www.instagram.com/danceinstructor.co/","_key":"8c7cf424350e","title":"Instagram","icon":{"mimeType":"image/png","url":"https://cdn.sanity.io/images/jfx79bkk/production/9f26a24c3c1117cf8a0bd06dc772cfaa19bfd408-50x51.png","path":"images/jfx79bkk/production/9f26a24c3c1117cf8a0bd06dc772cfaa19bfd408-50x51.png","_rev":"HdIeKABGZ4HLmfbj6FgP8t","assetId":"9f26a24c3c1117cf8a0bd06dc772cfaa19bfd408","_id":"image-9f26a24c3c1117cf8a0bd06dc772cfaa19bfd408-50x51-png","size":4648,"sha1hash":"9f26a24c3c1117cf8a0bd06dc772cfaa19bfd408","extension":"png","uploadId":"6A4Tv6zfcf6RGCHIK0Lql3wtcawxDSTC","_type":"sanity.imageAsset","_createdAt":"2022-04-13T18:39:11Z","_updatedAt":"2022-04-13T18:39:11Z","originalFilename":"image.png","metadata":{"blurHash":"eAP%O.D%~q_3_3_3D%M{%M9F~qfQM{WBD%M{%MIUIUxu~q-;9FD%00","_type":"sanity.imageMetadata","palette":{"dominant":{"population":0.75,"background":"#7c7c7c","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"_type":"sanity.imagePalette","darkMuted":{"population":0.39,"background":"#3c3c3c","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"muted":{"background":"#7c7c7c","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0.75},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff","population":0,"background":"#bcbcbc"},"darkVibrant":{"population":0,"background":"#424242","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"lightMuted":{"population":0.51,"background":"#bcbcbc","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff"},"vibrant":{"title":"#fff","population":0,"background":"#7f7f7f","_type":"sanity.imagePaletteSwatch","foreground":"#fff"}},"hasAlpha":true,"lqip":"data:image/png;base64,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","dimensions":{"_type":"sanity.imageDimensions","width":50,"aspectRatio":0.9803921568627451,"height":51},"isOpaque":false}}},{"icon":{"assetId":"a993a1c406efe56ae5e7f131b8db4006c624a660","originalFilename":"image.png","metadata":{"lqip":"data:image/png;base64,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","dimensions":{"aspectRatio":0.9803921568627451,"height":51,"_type":"sanity.imageDimensions","width":50},"isOpaque":false,"blurHash":"eESPX_t7-;%M-;_3WBRjWBWB~qj[IUj[M{D%j[xut7t7fQt7t7RjRj","_type":"sanity.imageMetadata","palette":{"vibrant":{"_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0,"background":"#7f7f7f"},"dominant":{"background":"#444444","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":1.45},"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":1.45,"background":"#444444"},"muted":{"background":"#7c7c7c","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0.35},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff","population":0,"background":"#bcbcbc"},"darkVibrant":{"background":"#424242","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0},"lightMuted":{"title":"#fff","population":0.35,"background":"#bcbcbc","_type":"sanity.imagePaletteSwatch","foreground":"#000"}},"hasAlpha":true},"sha1hash":"a993a1c406efe56ae5e7f131b8db4006c624a660","url":"https://cdn.sanity.io/images/jfx79bkk/production/a993a1c406efe56ae5e7f131b8db4006c624a660-50x51.png","_createdAt":"2022-04-13T18:39:33Z","_rev":"sia7jpywtIlZs87Ef7JgUS","mimeType":"image/png","path":"images/jfx79bkk/production/a993a1c406efe56ae5e7f131b8db4006c624a660-50x51.png","_type":"sanity.imageAsset","size":4018,"_id":"image-a993a1c406efe56ae5e7f131b8db4006c624a660-50x51-png","extension":"png","uploadId":"vkHreWYiK6oCuZoY9BglF5l6WV8M01Ba","_updatedAt":"2022-04-13T18:39:33Z"},"url":"https://www.linkedin.com/company/dance-instructor-llc","_key":"b0eaf121ab46","title":"LinkedIn"},{"_key":"fb18330a9846","title":"Are.na","icon":{"sha1hash":"6ec0b14f340acdf9a937bf6f16cdfa5d73a42a14","url":"https://cdn.sanity.io/images/jfx79bkk/production/6ec0b14f340acdf9a937bf6f16cdfa5d73a42a14-85x51.png","assetId":"6ec0b14f340acdf9a937bf6f16cdfa5d73a42a14","_createdAt":"2022-04-14T18:10:17Z","_updatedAt":"2022-04-14T18:10:17Z","originalFilename":"image.png","extension":"png","_rev":"HdIeKABGZ4HLmfbj6GCEwl","mimeType":"image/png","path":"images/jfx79bkk/production/6ec0b14f340acdf9a937bf6f16cdfa5d73a42a14-85x51.png","metadata":{"dimensions":{"_type":"sanity.imageDimensions","width":85,"aspectRatio":1.6666666666666667,"height":51},"isOpaque":false,"blurHash":"M1MaR]?b00~q00_3ofRjay9F00IU_3M{00","_type":"sanity.imageMetadata","palette":{"lightVibrant":{"_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff","population":0,"background":"#bcbcbc"},"darkVibrant":{"background":"#424242","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0},"lightMuted":{"background":"#bcbcbc","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff","population":0.39},"vibrant":{"_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0,"background":"#7f7f7f"},"dominant":{"title":"#fff","population":0.39,"background":"#bcbcbc","_type":"sanity.imagePaletteSwatch","foreground":"#000"},"_type":"sanity.imagePalette","darkMuted":{"title":"#fff","population":0.21,"background":"#3c3c3c","_type":"sanity.imagePaletteSwatch","foreground":"#fff"},"muted":{"population":0.3,"background":"#7c7c7c","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"}},"hasAlpha":true,"lqip":"data:image/png;base64,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"},"uploadId":"TuDjjnKk6iAY4lHKSWDy3eZaQ6mcJaE1","_type":"sanity.imageAsset","size":4681,"_id":"image-6ec0b14f340acdf9a937bf6f16cdfa5d73a42a14-85x51-png"},"url":"https://www.are.na/nick-norwood"}]},"contactForm":{"title":"Interested in working together?","text":[{"_type":"block","style":"normal","_key":"917b77969274","markDefs":[],"children":[{"text":"Send us an email and we'll take the rest from there. ","_key":"9ee3704d17f6","_type":"span","marks":[]}]}],"ctaUrl":{"externalUrl":"mailto:nick@danceinstructor.co","_type":"link"},"ctaTitle":"Say Hello"},"logo":"https://cdn.sanity.io/images/jfx79bkk/production/d513718c2b2d5cccde8aabba6bca750b9c2506a0-2880x1418.png","newsletterForm":{"text":[{"children":[{"_type":"span","marks":[],"text":"Sign up for our newsletter to recieve news, insights and ideas","_key":"b4f40d2bd8240"}],"_type":"block","style":"normal","_key":"1c378fdcd113","markDefs":[]}],"placeholderText":"email address","url":"https://www.google.com"},"navigation":{"titleOpen":"Menu","titleClose":"Close","items":[{"title":"Home","url":{"latestWorkTitle":"Latest Work","_rev":"j4YVoHImg8Ee4Rc7e0ScT8","title":"Dance Instructor","quote":"You’ve reached the studio of Nick Norwood, Design Director and creative consultant. With over 10 years focused on Digital Product Design and Branding, I love collaborating with innovative companies to make beautiful things. I’m currently available for hire. ","_createdAt":"2022-03-01T15:37:07Z","titleText":[{"title":"Good to people","_type":"titleTextBlock","text":[{"_type":"block","style":"normal","_key":"8760e3087b07","markDefs":[],"children":[{"text":"We believe in treating everyone in our orbit with us with the utmost respect, warmth, and compassion possible. This means recognizing that we are all coming from different backgrounds: cultural, educational, socio-economical, and that erring on the side of curiosity and openness is a great way to live.","_key":"d616c5f884730","_type":"span","marks":[]}]}],"_key":"ad472bd7e079"},{"_type":"titleTextBlock","text":[{"_type":"block","style":"normal","_key":"b8a643da082a","markDefs":[],"children":[{"marks":[],"text":"We can learn a lot by listening to ideas that challenge us. Trying to understand the layers of context behind an issue or assumption gives us fuel for creative exploration. We strive to find solutions beyond the obvious, breaking free from surface observations and widely embraced methods. The good stuff you often have to dig for.","_key":"ebce3e3aba890","_type":"span"}]}],"_key":"9085060a814e","title":"Open-minded"},{"text":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Sometimes less is more; and creating a brand that looks easy is often hard. The best brands distill the message down to the most essential elements, allowing the user to get the idea effortlessly. That said you have to know what your idea(s) are before you can simplify. Don’t skip the brainstorm.","_key":"aed454c4a9fe0"}],"_type":"block","style":"normal","_key":"9c6da240faa3"}],"_key":"bcf1a9afe23c","title":"Simple is smart","_type":"titleTextBlock"},{"_key":"8e92ef976bee","title":"Attention-friendly","_type":"titleTextBlock","text":[{"_key":"42f60048b9b4","markDefs":[],"children":[{"text":"We’re in a battle for attention, and there are a million different things competing for it everyday. As a brand, we have to respect the fact that our message has to break through this noisy echo chamber; we have to target our audience with tenacity and focus. This means killing our darlings and making tough choices.","_key":"02f2de068ea40","_type":"span","marks":[]}],"_type":"block","style":"normal"}]}],"valuesTitle":"Values","_updatedAt":"2023-02-01T18:30:08Z","caseStudies":[{"_ref":"5b4c240a-a53e-4203-bcf8-982e7dbe2b6b","_type":"reference","_key":"e0e63063fe7f"},{"_ref":"8ec5e759-e57a-4153-a9cb-a284a0da0885","_type":"reference","_key":"efcbb07c007d"},{"_key":"8cac23cd95a5","_ref":"f388a1e4-c1ba-4311-9424-f933107da782","_type":"reference"},{"_key":"b7ef5e0e3c40","_ref":"e503472a-7439-4a4f-a712-6b59b66f3b23","_type":"reference"}],"_type":"home","_id":"4b64355d-0de0-4e8a-b80d-d3f9bda2d5e1","seo":{"_type":"seo","description":"Dance Instructor is an Austin, TX based design studio led by Nick Norwood. We partner with modern brands to create beautiful, strategic branding, product design, packaging, creative direction and more. ","canonical":"https://www.danceinstructor.com","title":"Dance Instructor"},"slug":{"current":"home","_type":"slug"}}},{"title":"About","url":{"_updatedAt":"2023-02-01T17:59:20Z","inlineImage":{"asset":{"_type":"reference","_ref":"image-4cf1aeeb3abfd49fb74e7f5c4dcb3fcbd1775e4f-3000x2356-png"},"_type":"inlineImage","alt":"dancer","caption":"Image Caption"},"titleTextBlock":{"_type":"titleTextBlock","text":[{"style":"normal","_key":"f3ece919d51e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Even as a child I've been drawn to the excitement of creativity and play. I always loved playing house, dressing up as an invented character, performing for family in the living room, etc. The idea of transforming yourself into another person, or transporting yourself to another space or time felt natural to me. I've always had the gift of hospitality, wanting to create a space or experience for those around me to enjoy. Activating a boring, predictable space with new energy has always been something urgently interesting to me. ","_key":"59d55453b3570"}],"_type":"block"},{"_type":"block","style":"normal","_key":"9f16443e824b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"\n","_key":"dce352e8c7420"}]},{"style":"normal","_key":"59ce6acec59b","markDefs":[],"children":[{"text":"As creatives, we're able to draw upon our intuition as well as our observations to create connections and layers that others would not imagine. We're able to pull together disparate ideas into a cohesive story. My professional experience was forged through work at incredible agencies in NYC, learning from some of the best and brightest voices in design. I've worked on campaigns for fortune-500 companies, as well as built brand identities for tiny start-ups. In 2019, I went freelance, kicking off a fruitful studio practice that has allowed me to grow and develop in totally new ways. I'm currently available for hire for short-term and long-term projects.","_key":"3a140ede63d10","_type":"span","marks":[]}],"_type":"block"}],"title":"About Me"},"_type":"about","_id":"15e3c3b9-b2e0-42cf-9db4-23b544327ff1","text":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"It's hard work making things look easy. Design and digital experiences that resonate with users takes time and attention, not to mention a team of people that are able to use their collective talents to tell a unique, compelling story. As a independent creative, I'm able to lead creative efforts or play a more targeted role within a larger creative team depending on the scope and size of the project. ","_key":"39a06400ae770"}],"_type":"block","style":"normal","_key":"572b597cf8da"}],"title":"About","_createdAt":"2022-03-03T20:18:43Z","_rev":"L3N10uNDdNjShnsJuWec1p","seo":{"_type":"seo","description":"About Dance Instructor","title":"About"},"slug":{"current":"about","_type":"slug"}}},{"title":"Work","url":{"title":"Work","_updatedAt":"2023-01-24T21:40:39Z","slug":{"current":"work","_type":"slug"},"_createdAt":"2022-03-30T19:44:26Z","_rev":"pcxBQ66R6jxqs3GMxwK3Xp","_id":"3036cad6-c439-46bc-a5a2-d41b0f67356b","seo":{"title":"Work page","_type":"seo","description":"Latest work from Dance Instructor ","canonical":"https://www.danceinstructor.com/work"},"caseStudies":[{"_ref":"d87bd93a-d698-4714-9572-051e8793e52c","_type":"reference","_key":"c79cade107d0"},{"_ref":"5b4c240a-a53e-4203-bcf8-982e7dbe2b6b","_type":"reference","_key":"3aa19f6a7b77"},{"_ref":"e503472a-7439-4a4f-a712-6b59b66f3b23","_type":"reference","_key":"705b0c20733d"},{"_ref":"8ec5e759-e57a-4153-a9cb-a284a0da0885","_type":"reference","_key":"056c0a7cf294"},{"_key":"f59e5237df76","_ref":"9271acc6-e7f3-4655-8c4a-c9bfd6dbb242","_type":"reference"},{"_key":"3927c77a390d","_ref":"3c68fa57-5d41-4e27-a12a-5e96ef65af7a","_type":"reference"},{"_key":"93004dd08477","_ref":"14ac756e-bfd1-424e-9966-719637db853a","_type":"reference"},{"_key":"9cdfef04ca5a","_ref":"f388a1e4-c1ba-4311-9424-f933107da782","_type":"reference"},{"_ref":"bfd90e59-e4e2-4972-8897-a049ad72963f","_type":"reference","_key":"a75b5c034ec4"},{"_key":"6b660816d99d","_ref":"e54252a8-93b4-44b3-be17-010d0ca1c180","_type":"reference"},{"_type":"reference","_key":"e116690accd0","_ref":"874dcfd2-49f4-470d-baa2-73eab7229514"},{"_ref":"0218a629-48c4-4d58-bfb8-c7605c6efeda","_type":"reference","_key":"f8a96b174ff7"},{"_ref":"da74a318-97bf-4458-9086-731976507872","_type":"reference","_key":"98af9a6eaaac"}],"_type":"work","services":[{"_ref":"b2db9916-b245-4372-82f6-afdc287daee9","_type":"reference","_key":"0158ced4d3af"},{"_ref":"f861773f-dd3f-4c32-abd9-cbab2ea20e1a","_type":"reference","_key":"8476acb0abb2"},{"_type":"reference","_key":"4c68bee704bf","_ref":"dee250f5-dd32-4522-b052-4fb3b7027c50"}]}},{"title":"Offerings","url":{"_type":"offerings","_id":"6e3437a5-cfd1-4bf4-8a2f-8b8d5273d20f","services":[{"_ref":"4f4bb02b-ff22-4dc4-82e0-4b200ce5311d","_type":"reference","_key":"d7d11cac0135"},{"_key":"3dfe25714e6e","_ref":"b2db9916-b245-4372-82f6-afdc287daee9","_type":"reference"},{"_ref":"f861773f-dd3f-4c32-abd9-cbab2ea20e1a","_type":"reference","_key":"2736b0fe9f9a"},{"_key":"34c82debaee1","_ref":"dee250f5-dd32-4522-b052-4fb3b7027c50","_type":"reference"},{"_ref":"96d7915b-c2f5-4144-80e9-2caaeea7d137","_type":"reference","_key":"d8290d5352e9"},{"_ref":"ddef1c22-3f59-48c5-b65e-3c35599bf75a","_type":"reference","_key":"148153f72fcb"},{"_key":"871f3c2845d1","_ref":"aac12d85-1633-46b9-9b19-14896edc78be","_type":"reference"},{"_ref":"f9bc3aab-7910-4d41-9949-42d0f4f834ec","_type":"reference","_key":"07a8a3a41e57"},{"_ref":"93baa35a-d353-42b3-a517-237d8f391070","_type":"reference","_key":"577ff3c886b3"}],"seo":{"description":"Offerings by Dance Instructor studio","title":"Offerings","_type":"seo"},"_updatedAt":"2022-10-24T20:01:31Z","_createdAt":"2022-03-03T16:04:19Z","_rev":"2bUGsOKm6kiY2jINJUKHGW","title":"Offerings","slug":{"current":"offerings","_type":"slug"}}}],"primaryTitle":"Hello You","secondaryTitle":"Dance Instructor"}}},"__N_SSG":true}