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Scope of Work

The typical association with anti-aging, longevity, or whatever your preferred phrase may be is, well, pretty bleak. Most people don't have much confidence in the claims made by brands, and usually for good reason. As long as we've been around it seems there's been someone to prey upon our collective desire for youth. Novos, however takes a completely different approach that leverages actual science and research to create products that reflect the most sophisticated approach to date. It was clear the new brand for Novos needed to look and feel like a science company. Understated, minimal, and elegant, we created a visual system that expressed the ambition of their team. 

The science of longevity

Novos

Hyperice

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hyperice.com

Creative Direction

Graphic Design

Digital Product

Art Direction

Working alongside a talented design team from R/GA, we led the digital design of Hyperice in the context of their new ecommerce site experience. Inspired by a timeless Swiss motif, we wanted to position Hyperice as a company that offers innovative and cutting edge physical therapy devices for the prosumer market. Additionally, we wanted to provide a few layers of warmth and humanity, giving the brand a relatable and aspirational feel. The overall effect of the visual system gives the brand a beautiful canvas to tell the story of their products. 

Recovery for all

Looking to expand and enhance their product line to target new customers, Evens sought to create a new look and feel for a line of supplement products. The initial brand focused more on the casual heartburn sufferer, or someone with occasional indigestion; after realizing there was a huge swath of people who wanted a more medically robust offering, we created a design system that felt (still) cheerful but also established and trusted. Shelving some of the more playful elements, we used geometric shapes and illustration, bold color, and elegant typography to refresh the look and feel of the brand system and packaging, ushering them into a new era. 