The typical association with anti-aging, longevity, or whatever your preferred phrase may be is, well, pretty bleak. Most people don't have much confidence in the claims made by brands, and usually for good reason. As long as we've been around it seems there's been someone to prey upon our collective desire for youth. Novos, however takes a completely different approach that leverages actual science and research to create products that reflect the most sophisticated approach to date. It was clear the new brand for Novos needed to look and feel like a science company. Understated, minimal, and elegant, we created a visual system that expressed the ambition of their team.